Public Relations… in the Future

The future of public relations is a sensitive topic. There are so many possibilities, but from what I’ve learned in class thus far I would have to say one big change would be the media release.  It will be more interactive and have a better flow of information.  It will not only strengthen the relationship between the PR practitioner and the reporter, but also allow for stronger stories to be published. 

Also, PR people will have more opportunities to speak directly to the public to hopefully strengthen their credibility and become more successful at their job.  Relations with the public are obviously essential, so in order to gain trust PR people must better their relationships with the average people not just where they work.  

PR people will always be needed as long as business majors don’t learn the skills of dealing with the public and communicating effectively.  Also, there will always be a need for knowledge about the media and how they function, which is what PR people handle.

Technology will continue to change the business world, thus PR practitioners will need to continue to learn about the technological changes and adapt to them.  But for the moment we have e-mail at our finger tips and cell phones everywhere, which makes communication that much easier.

As for my future, I hope to be working at an international firm.  Not too sure what I want to do, but so far from what I’ve learned I will be doing a little bit of everything and that fits my personality perfectly.  If I choose not do international PR I would love to work for a non-profit organization.  Another amazing job would be working for a large hotel (like in Vegas!) and planning social events.

So really, I have a lot for ideas for the future and I’m excited about all of them, especially seeing where the PR industry takes me and where I take it.

Cori